BBVA needed an online tool to detect possible risks to its reputation in order to increase positive feedback and customer satisfaction. IBM Cognos Consumer Insight automates this online analytic process with a high degree of scalability. The solution can identify the subject, type, date, author, title, and country of online comments made about BBVA and its brands.
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BBVA, IBM Cognos, social media, social media analytics, reputation monitoring, banking, bank reputation, bank analytics, financial services, reputation, brand perception