By seeing a business as a "value system" for customers, companies can shift lean strategic priorities towards growth-oriented targets instead of cost-cutting. Instead of squeezing additional margins to boost the bottom line, lean philosophy can increase demand response and sales, while maintaining and lowering cost per unit—thus enabling lower prices, a competitive edge, and more business.
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firstname.lastname@example.org . References Womack, James, Daniel Jones, and Daniel Roos. The Machine that Changed the World. 1st ed. New York: Harper Perennial, 1991. Pearce, II, John A., and Richard B. Robinson, Jr. Strategic Management: Implementation, Formulation, and Control. 9th ed. Boston: McGraw-Hill Irwin, 2005. Nadler, Gerald, and Shozo Hibino. Breakthrough Thinking: The Seven Principles of Creative Problem Solving. 2nd ed. Rocklin: Prima Publishing, 1994. Zenger, John H., and Joseph Folkman. The Extr